Boost Your Business on Digital Marketing
Introduction to Digital Marketing
Website Design and Optimization
Social Media Marketing
Search Engine Marketing (SEM) and Pay-Per-Click
(PPC) Advertising
Email Marketing
Content Marketing
Analytics and Data-driven Decision Making
Emerging Trends and Technologies
What You Will Learn
After completing this course, a trainee will be able to:
Schedule and Fee
Category: Information Technology
Duration: 10 Weeks / 20 Classes
Delivery Method: Online
Schedule:
Starting Date: April 23, 2024
Tuesday - 07:00 PM to 08:00 PM
Thursday - 07:00 PM to 08:00 PM
Application Deadline:
April 19, 2024
Course Fee:
Regular Fee: PKR 8,000
Ramadan Offer: PKR 4,000 (Deadline April 10, 2024)
Course Outline
Introduction to Digital Marketing
Overview of digital marketing
Importance of digital marketing in today's business environment
Key digital marketing concepts and terminology
Understanding the Digital Landscape
Overview of different digital channels (social media, email, search, etc.)
Understanding the role of content in digital marketing
Identifying target audience and customer personas
Website Optimization and User Experience
Importance of a well-designed website
Basics of website optimization for search engines
Understanding user experience and its impact on digital marketing
Social Media Marketing
Overview of major social media platforms
Creating and implementing a social media strategy
Understanding social media analytics and measurement
Search Engine Optimization (SEO)
Basics of SEO and its role in digital marketing
On-page and off-page SEO techniques
Tools and resources for SEO optimization
Pay-Per-Click (PPC) Advertising
Overview of PPC advertising
Creating and managing PPC campaigns
Budgeting and measuring the success of PPC campaigns
Email Marketing
Basics of email marketing
Creating effective email campaigns
Understanding email marketing metrics and analytics
Content Marketing
Importance of content marketing in digital strategy
Creating and distributing valuable content
Measuring the success of content marketing efforts
Mobile Marketing
Overview of mobile marketing
Creating mobile-friendly content and ads
Understanding mobile marketing trends and best practices
Digital Marketing Strategy and Planning
Developing a comprehensive digital marketing strategy
Creating a digital marketing plan
Measuring and optimizing digital marketing efforts
Final Project and Presentation
Applying digital marketing concepts to a real-world project
Presenting the final project to the class
Receiving feedback and insights from peers and instructor
